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Moisture That Fades

Unmasking the Illusion of Skin Hydration

By Nat Habit

As our day begins with the chirps of birds, the young rays of the sun, body revived, and energy restored, it's time to step out and win the world. But before we do that, we perform our little ritual:
Cleanse. Tone. Moisturize. CTM.

After all, to win over the world, it begins with self-love, self-care, and a whole lot of nutrition—
So that while we glow, we grow.

But just a few hours later… our skin begins behaving weird.
Dry? Sticky? Dull? Oily?
But didn’t we just moisturize?

What happened to those promises?
“Moisturized for 24 hours.”
“Long-lasting hydration.”
“Fruity burst of energy.”
Where did it all go?

Let’s decode the front-label dreams vs back-label truths.

What’s Your Moisturizer Made Of?

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Let’s read the fine print:
Aqua (water), glycerin, mineral oil, synthetic esters, emulsifiers, artificial fragrance, color, preservatives.

Sure, it sounds fancy. But what does it do to your skin?

Glycerin
Often celebrated as a humectant, glycerin pulls water into the outer layer of your skin. But here’s the catch.
In dry air (like air-conditioned rooms or harsh summers), it pulls moisture from deeper skin layers instead of the environment—dehydrating your skin over time.

Aqua (Water)
Sounds harmless, right? But when a formula is water-heavy, it evaporates quickly. Without the right oils or lipids to lock it in, it gives you an illusion of hydration—only to leave skin feeling tighter, not softer.

Mineral Oil & Silicones
These form a plastic-like film over your skin. It may make your skin feel smooth but blocks pores, suffocates skin cells, and offers no real nourishment. No vitamins. No fatty acids. Just a waxy trap.

Botanical "Extracts"
Sounds natural? Not quite. These are often just minute dried remnants, chemically extracted and preserved. No live enzymes. No bio-actives. Just a marketing tick-box

So… What Should You Trust?

Real. Fresh. Pure. Nature.

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  • Raw Milk:
    Rich in lactic acid (a natural AHA), proteins, enzymes, and healthy fats—raw milk doesn’t just hydrate; it brightens, repairs, softens, and strengthens the skin barrier.
  • Aloe Vera (Pulp & Juice, Not Extracts):
    Real aloe contains over 75 active compounds—enzymes, polysaccharides, vitamins A, C, E, and B12—which deeply hydrate, reduce inflammation, boost collagen, and soothe microdamages.
  • Plant Oils (Not Mineral):
    Think coconut, almond, sesame, mustard—not petroleum by-products. These lipid-rich oils mimic the skin’s natural sebum, fill in the cracks in the skin barrier, and deliver omega fatty acids, vitamin E, and antioxidants straight to your cells.
  • Fruits, Not Just on the Label:
    Real fruit pulps and juices contain living nutrients—like vitamin C from amla, flavonoids from berries, enzymes from papaya—that stimulate cell regeneration, fight oxidative stress, and give you that unmistakable natural glow.
  • Dhaut Ghrita (Purified Ghee):
    This ancient Ayurvedic elixir is deeply rejuvenating. It’s bio-available, deeply penetrating, and rich in vitamins A, D, E, and K—supporting everything from moisture retention to collagen repair.

Nature Moisturises. Nature Nourishes. Nature Knows You.

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This is what real nutrition feels like. Moisture that doesn’t vanish.
Care that doesn’t just sit on the skin—but becomes a part of it.
Because nature doesn’t coat your skin—it connects with it.
So next time you pick up a moisturiser, don’t stop at the pretty front.
Flip it. Read it. Feel it. Trust it.
Choose nature.
Not just on the label—but inside every single drop.

MALAI by Nat Habit

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It’s difficult to find a real moisturizer in the market today.
You think we’re joking? We’re not.

At Nat Habit, we’ve dived deep to bring that gem to the surface
And we call it: Fresh Face Malai.

Malai? You’re probably thinking of the thick cream that forms on boiled milk, too heavy, too greasy.
But this isn’t that malai.

This is malai reimagined.
Ultra-light. Non-greasy.
Designed to penetrate through 7 layers of your skin, not sit on top of it.

Yes, it’s made from milk, but not the kind you boil.
It’s made from raw milk, blended with herbs, flaxseed, fruits, aloe, and more.

Every drop is bio-active.
Every layer it touches is nourished.
This isn’t just moisturization, it’s deep, cellular nutrition.

And your skin doesn’t push it away because it recognizes what’s inside: fats, proteins, vitamins… all things it already understands.

Because when you truly listen to your skin, one thing becomes clear:
It doesn’t want chemicals.
It wants nourishment.

Flip the label. Feel the difference.

(Watch how face malai is made in our Ayurvedic Kitchen.)

Learn more

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